Immutable

Immutable is gaming infrastructure. Studios build on it to grow, keep and make money from their players, and the platform has moved over $2B of funding into games across 700+ studios. Ubisoft and MARBLEX are on the logo wall.

I am their Framer developer, on retainer rather than by the project. The work below is what is built so far; it is ongoing.

## /free-demo

Every call to action on immutable.com funnels here, which makes it the one page on the site with revenue attached to it. It has to say what the platform does to a game developer who is busy, prove it with names they recognise, and get them into a form without a detour.

The page opens on "See the fastest growing game platform in action", with the value stated underneath — anonymous users turned into high value players — and the trust badge on the same screen: Ubisoft, MARBLEX and 700+ studios. The demo request form is embedded in the hero rather than parked at the bottom, so the page never asks anybody to scroll back up to act.

Under it, four benefits as scannable cards: unified audience profiles that de-anonymise players across platforms, marketing efficiency at a proven 1.4x wishlists per dollar, automated engagement through quests and retention loops, and an AI growth copilot. Then one testimonial, from the CMO at Chainers, placed directly after the claims it corroborates.

The whole page is built to remove competition with the form: dark, on-brand, one visual hierarchy, nothing in the margins asking to be clicked instead.

## /blueprint

The page a webinar attendee lands on when it ends. They are warm and they are nearly out of patience, so the page has one job and does it in a screen: acknowledge the webinar, hand over what was promised — "How to Dominate Your Steam Launch" — and take two fields, name and work email, behind a single button.

No navigation, no second call to action, no scroll before the form. Typeform handles the capture into their CRM, with the thank-you and download flow behind it, validated and error-handled, and the page kept light enough to load the instant somebody taps the link in chat.