Veta Café Carpintero

A self-set brief: a specialty coffee bar inside a working carpentry shop. Veta is the Spanish for the grain in a plank, and the whole identity is built out of that one word — the mark, the palette, the way the type sits on the page.

It is the full distance in one project. Brand identity drawn in Figma, motion made in Jitter, and the site itself designed and built in Framer, live at vetacafe.framer.website.

It is also not client work, and it is on the site labelled as what it is. It exists here because it is the clearest thing in the shelf on one particular question: what happens when the naming, the mark, the palette, the motion and the build are all one person's decisions, made in one week, with nobody to hand anything over to.