Antique Woods
A timber mill in Louisiana, building for architects since 1985. A site designed and built around the material, a product configurator from the mill's own codes, and the OS the team runs the business on.
- ROLE
- Design + build
- YEAR
- 2026
- SECTOR
- Timber and construction
- DESIGNED IN
- Figma
- BUILT IN
- Next.js
Agustin is the best web developer I’ve worked with, and as a former Product Manager, I’ve worked with plenty. He quickly understands the vision, improves it, and brings it to life. Absolute rockstar. I can’t recommend him highly enough!
The brief
Antique Woods of Louisiana has sourced, milled and finished timber since 1985: reclaimed and new growth wood for residences and lodges across North America and Europe. Trusses, beams, flooring, stairs, millwork, whole timber frames.
The work is extraordinary. The old site did not show it, and every enquiry landed in an inbox where it was easy to lose. They needed two things: a site that sells to architects and designers, and a way to run the business behind it.
The website
I designed and built it around the material. Photography carries every page, the type is a licensed display face, and every product line reads the way their printed catalogue does, down to the ink line drawings of ten truss configurations.
The part I am proudest of is the configurator. The mill already codes every material by collection, species, cut, texture and pattern. I turned that code into a builder, so an architect can assemble a specification like 01-AWO-RQ08-SD00 and request its data sheet in one step.
Around it:
- A paid landing page for every product line, each with a quote form built from that product’s own specification questions.
- Spam protection on every form that a real visitor never notices.
- A timed launch. The site sat behind a countdown and opened itself at midnight, with search indexing switching on at the same moment.
The OS
The bigger build is the one visitors never see: a private back office for the team.
- Every form on the site flows into one pipeline of leads and clients, and the same person writing in twice stays one record.
- Proposals are written in the OS and opened by the client on a page of their own.
- A live analytics dashboard sits beside the pipeline.
And a review desk for the website. The team opens the live site inside the OS and pins comments to the exact element they mean, with screenshots and threaded replies. They can run taste tests too: mark a section, build alternate versions, and vote on them in place without touching the live site. Those same pins brief my coding agent directly, so feedback goes from comment to shipped fix without anybody explaining it twice.
How it was made
Designed in Figma, built in Next.js. I held every design decision and the quality bar, and worked with Claude as a development partner, which is how one designer shipped at the pace of a small team. The client reviewed the work in the same OS they now run the business on.
